Why should you choose online office rice business?

Secrecy of online office catering business
"Sell Like Hot Cakes"
 

With the strong growth of internet, online shopping has blossomed in recently. Especially, during the Covid, online sales officially become popular. In that context, online office catering business has become a new opportunity for investors. The following article let Bo Cong Anh Foods learn more about this information.

 

 1.    Why should you choose online office rice business?
 The need to order online office lunch increases
 Currently, with the inevitable development of the market, the demand for home food delivery in big cities is increasing. In which, up to 40% of office customers order lunch. Through online shopping, you can have delicious, nutritious and cheap lunch at the office. It doesn't take much effort and time, or you have to get up early to prepare meal. 
The reason that online office meals are increasingly being targeted by more and more customers, because of time saving, costs, and diverse menus, you can directly select the dishes and then notify the restaurant. Customers who order online just leave the information and the address. When receiving meal, you can pay by cash or bank transfer. Usually nowadays, each office lunch box has a price ranging from 35 to 50 thousand VND.
Saving the cost of rental and investment:
Instead of opening an office lunch shop, you have to pay for rental and find the right location. However, the online office meal can be opened at home. This helps you save a lot of money for rental and the home business registration will also simply save your time.
Compared to opening a restaurant, the online office business costs much less money. You only need to have about 10-20 million VND to do business. Especially in hot days, or epidemics like now, meal delivery is an advantage. Helping the business to gain more orders, get more interest, and quickly recover capital.
You risk less than selling directly. You will make meal when you get, so you will not waste food.

2. Experience to help online office meal business effectively

 

Market research
 The online business market still has a lot of potential in the market. Because nowadays, the demand for online shopping has increased strongly combined with epidemic diseases, so online ordering is increasing. However, to have a successful online business, you need to define who customers are.

Identify the right customers
 Although they are office workers, however, there are also customer segments. Based on the income, we can divide it into 3 segments as follows:
● Low-income: Price from 25,000 VND to 30,000 VND / meal
 ● Middle income: Price from 35,000 VND to 45,000 VND / meal
 ● High-income: Price from 50,000 and above.
 Basing on the above segments you can set up customers accordingly and get the right target. However, there must be a second plan for high target groups. Just in case, if they need but we do not have, or the quality does not satisfy their needs. 
To be able to increase the price, you also focus on many factors such as input materials, labor cost, rental (if any) ... You need to balance fixed costs reasonably to make sure you will not lose money.

The quality of meal is “delicious – nutritious – cheap”, ensuring VSATTP 

Whether you open a restaurant or whether you do home business or take away shop. The most important factor is the quality of food. And so is the online office meal business, office staff is the main object that you target.
So, if you want to have regular orders, improving the quality of your food being a way to maintain the number of costumers. Besides, it is a way for you to get more new customers through referrals from patrons

Building marketing strategy
Although it is online service, you should also design and display the business which looks beautiful, attractive and clean. Decorate furniture, tables, chairs, and dishes for a live streaming online. So that customers can directly watch all the cooking processes. Is it hygienic and safe or not? Thanks to this, customer trust is gradually fostered, the number of customers coming to you is more and more.
In addition, online office meal business has to ensure fast service, delicious, and hygiene. Delivery time must be on time, and the food must be hot, so you can win the love of customers, so patrons will order more.
You should also increase advertising, happy hours, or give gifts to attract customers.

Prepare human resources
Sales of online office meals do not need too many staff. If you have a stable number of customers, but if you have more new customers coming so you might need to hire more staff. However, you need a chef who is good at cooking. Because the quality of the meal will depend on the chef.
 On the other hand, the online office lunch shop mainly serves lunch because the office people will take a lunch break at the office, so the shop will be a bit quiet in the afternoon and evening. It means you can clean the shop during that time, should not hire more staff.

 

 Create a plentiful menu
 To attract customers to the online office lunch you need to make a variety of menu. It is necessary to have many dishes so that customers can change and choose the dishes that suit each person's taste.
 You can set the menu based on the weather, or the season. If it is summer, increase the soup such as crab soup, sour soup, vegetables. For cold weather, you should keep your hot food, preferring stir-fries and braised.